ALLA TERRA By altreforme

ALLA TERRA, raw vision of the Raw&Rainbow collection
Golden, tangible roots are offered to Mother Earth – a celebration of the source of all life.
Alla Terra is part of the Raw&Rainbow collection – a limited edition of 10 sculptures celebrating altreforme ’s tenth anniversary.

Raw&Rainbow , an iconic 10th anniversary collection, is dedicated to the two souls of altreforme: the material and the pop.
A celebration of aluminum in its purity and its colorful, pop appeal: this dichotomy by altreforme takes shape in the special collection Raw&Rainbow – 10 iconic objects designed by young representatives of Italian design.

“For altreforme’s tenth anniversary, I wanted to celebrate the two souls of this brand: the material one, which celebrates aluminum in its purity and flexibility, and the pop one, inspired by our colorful surfaces.
I selected five young Italian designers whose distinctive creative style impressed me and asked them each to create two iconic objects—one raw and reduced, the other in the colors of the rainbow—to interpret this decade from their personal perspective."
—Valentina Fontana Castiglioni

To honor its own history, altreforme was inspired by five important names in Italian design: Antonio Aricò (working with altreforme for the second time), Serena Confalonieri , Marcantonio , Alessandro Zambelli and the duo Zanellato/Bortotto .
Raw&Rainbow was born from the creativity of this multifaceted team, led by Valentina Fontana Castiglioni , founder and art director of the brand.
Each artist was commissioned to create two objects – one with a raw, material soul, as a tribute to the material, and one in a rainbow style to show how old-fashioned aluminum can transform into a pop and ironic material.
Ten true works of art that will go down in history not only of altreforme but in the history of the entire design world.