JUNO By altreforme

JUNO, rainbow vision of the Raw&Rainbow collection
A Junoesque and cheerfully colored sculpture – a homage to the mother of the mythological gods.
JUNO is part of the Raw&Rainbow collection – a limited edition of 10 sculptures celebrating altreforme’s tenth anniversary.

Raw&Rainbow , an iconic collection celebrating its 10th anniversary, is dedicated to the two souls of altreforme: the material and the pop.
A celebration of aluminum in its pure form and its colorful, pop soul: altreforme's dichotomy is manifested in the special collection Raw&Rainbow – 10 iconic objects designed by young representatives of Italian design.

“For altreforme’s tenth anniversary, I wanted to pay tribute to the two souls of this brand: the material one, dedicated to the purity and flexibility of aluminum, and the pop one, inspired by our colorful surfaces.
I selected five young Italian designers who impressed me with their creative expression and asked them each to create two iconic objects—one raw and purist, the other colorful in the colors of the rainbow—to tell this decade from their own perspective."
—Valentina Fontana Castiglioni

As a tribute to its own history, altreforme was inspired by five important names in Italian design: Antonio Aricò (in his second collaboration with altreforme), Serena Confalonieri, Marcantonio, Alessandro Zambelli and the duo Zanellato/Bortotto.
From the creativity of this versatile team, led by Valentina Fontana Castiglioni – founder and art director of the brand – Raw&Rainbow was born.
Each artist was invited to design two objects – one with a raw soul as a tribute to the material, the other in rainbow colors to show how old, reformed aluminum can transform into a pop and ironic material.
Ten true works of art that will go down in history not only for altreforme, but for the entire design world.