MR. RAW By altreforme

MR. RAW, raw vision of the Raw&Rainbow collection
Pure forms and shining armor for a romantic aluminum knight.
Mr. Raw is part of the Raw&Rainbow collection – a limited edition of 10 sculptures celebrating altreforme ’s tenth anniversary.

Raw&Rainbow , an iconic 10th anniversary collection, is dedicated to the two souls of altreforme : the material and the pop.
A celebration of aluminum in its pure form and its colorful, pop soul – the dichotomy of altreforme finds expression in the special collection Raw&Rainbow : 10 iconic objects designed by young representatives of Italian design.

“For altreforme ’s tenth anniversary, I wanted to celebrate the two souls of this brand: the material one, which celebrates aluminum in its purity and flexibility, and the pop one, inspired by our colorful surfaces.
I selected five young Italian designers who impressed me with their distinctive creative expression and asked them each to create two iconic objects—one raw and material-focused, the other colorful and rainbow-colored—to tell this decade through their personal perspective."
—Valentina Fontana Castiglioni

As a tribute to its own history, altreforme has drawn inspiration from five great names in Italian design: Antonio Aricò (in his second collaboration with altreforme), Serena Confalonieri , Marcantonio , Alessandro Zambelli and the duo Zanellato/Bortotto .
From the creativity of this brilliant team, led by Valentina Fontana Castiglioni , founder and art director of the brand, Raw&Rainbow was born.
Each artist was invited to create two objects – one with a raw, material soul as an ode to the material, and one in rainbow colors to show how old, reformed aluminum can transform into a pop and ironic material.
Ten true works of art that will go down in history not only of altreforme but also in the history of the entire design world.