MRS. RAINBOW By altreforme

MRS. RAINBOW, rainbow vision of the Raw&Rainbow collection
Graceful shapes for the gentle lady wearing a colorful aluminum veil.
Mrs. Rainbow is part of the Raw&Rainbow collection – a limited edition of 10 sculptures celebrating altreforme ’s tenth anniversary.

Raw&Rainbow , an iconic 10th anniversary collection, is dedicated to the two souls of altreforme : the material and the pop.
A celebration of aluminum in its pure form and its colorful, pop soul – the dichotomy of altreforme is manifested in the special collection Raw&Rainbow : 10 iconic objects designed by young representatives of Italian design.

“For altreforme ’s tenth anniversary, I wanted to celebrate the two souls of this brand: the material one, dedicated entirely to pure and flexible aluminum, and the pop one, inspired by our colorful surfaces.
I selected five young Italian designers whose creative expression inspired me and asked them each to create two iconic objects—one raw and pure, the other colorful and rainbow-colored—to interpret this decade from their personal perspective."
—Valentina Fontana Castiglioni

To honor its own history, altreforme was inspired by five renowned names in Italian design: Antonio Aricò (working with altreforme for the second time), Serena Confalonieri , Marcantonio , Alessandro Zambelli and the duo Zanellato/Bortotto .
From the creative power of this brilliant team, under the direction of Valentina Fontana Castiglioni , founder and art director of the brand, the Raw&Rainbow collection was born.
Each artist was invited to design two objects – one with a raw, material soul as a tribute to the material, and one in rainbow colors to show how old, reformed aluminum can transform into a pop and ironic material.
Ten true works of art that will go down in history not only of altreforme but in the history of the entire design world.